Skills & Competencies for Regional Retail Sales Manager

Regional Retail Sales Manager job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Regional Retail Sales Manager

Manages multiple district managers within a geographic region.

JOB RESPONSIBILITIES for Regional Retail Sales Manager

Adjusts retail sales goals and procedures for each district based on goals set for the whole region.

Regional Retail Sales Manager SALARY RANGE

BASE 50%
$151,491
TOTAL 50%
$178,493
Job Level
M04
Job Code
SM15000235
Education/Degree
Bachelor's Degree
Reports To
Zone Manager

Regional Retail Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Regional Retail Sales Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
See 4 More Skill Behaviors
2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Discusses the controllable and uncontrollable variables involved in managing retail strategy.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects sales data and patterns to support the management in creating retail strategies to promote sales.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes customer needs and preferences to align and manage existing retail strategies and programs.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates the success and management of the current retail strategy based on established metrics and sales patterns.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Adopts digital tools and automation to speed up the analysis and management of retail strategies and channels.
See 4 More Skill Behaviors
3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager

1 Job Family Competencies – Promotion
Proficiency Level -4
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes reports on promotional activities to assess the effectiveness of initiatives.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Discusses budgets and contracts, marketing plans, and the selection of advertising media.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Approves design concepts and marketing strategies for key promotional efforts.
See 4 More Skill Behaviors
2 Job Family Competencies – Sales Management
Proficiency Level -3
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Explains the essential functions and features of sales management software.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Prepares the monthly sales forecasts for the management.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements internal changes to improve sales forecast reliability.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Drives the implementation of sales and distribution strategies.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates a strategic sales plan that expands the customer base of the company.
See 4 More Skill Behaviors
3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Regional Retail Sales Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
See 4 More Skill Behaviors
2 Core Competencies – Business Performance Management
Proficiency Level -3
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Explains the integral role business performance management plays in an organization.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Gathers and compiles BPM-based data about our organization for quantitative information.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Encourages staff to create alternative ideas or solutions after an unsuccessful initial approach.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Manages the dashboard displaying the business performance via reports, KPIs, and other indicators.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Drives the optimization of performance reporting structures and repeatable processes.
See 4 More Skill Behaviors
3 Regional Retail Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Retail Sales Manager
Proficiency Level - 4
5 Competency for - Regional Retail Sales Manager
Proficiency Level - 5

Summary of Regional Retail Sales Manager skills and competencies

There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.